I’m Policy & Communications Director for IMS MAXIMS, an SME that supplies EPRs to health systems across the UK and Ireland.
I’ve worked in healthcare for 12+ years, specialising in healthtech at IMS MAXIMS, and before that, as techUK’s Head of Health, Social Care and Local Government, where I effectively positioned the organisation as a critical friend to government and created opportunities for vendors to influence policy and engage with customers.
As a corporate communications specialist, my strengths are in market access, stakeholder engagement, shaping policy, profile raising and reputation management, with the end goal of creating favourable legislative and commercial environments for digital health.
I’m passionate about the spread of innovation but believe we need to focus on getting the basics right too, notably, interoperability. I’m proud to have launched techUK’s Interoperability Charter which contributed to the step-change in collaboration between policymakers, vendors and service providers, and helped with the creation of INTEROPen. My other interests include artificial intelligence, big data and wearables.
I have been an active participant for the last year, serving as Vice Chair of the Council and Chair of the Working Group on Enabling Clinicians, and if re-elected I would love to continue to work with, and represent members, in both roles.
As Vice Chair, my focus has been on supporting techUK (alongside my Co-Vice Chair and Chair), in interpreting the rapidly changing policy landscape and identifying priority areas for the Programme to advance commercial opportunities and minimise threats for the industry.
This includes establishing and leading the Enabling Clinicians Working Group which tackles some of the most common barriers to clinical engagement such as, accessibility, change management, benefits realisation and usability – factors that often determine the success of a digital project.
Having previously worked at techUK as the Head of Health, Social Care and Local Government, I can also bring a unique perspective to the Council, ensuring it represents the interests of its 350+ members and encourages wider engagement and input from the Programme, particularly from the SME community.