Geoff is a director and co-founder of Apira Ltd, a private healthcare management consultancy SME, which, for over 20 years has been supporting NHS organisations to scope, procure, and deploy healthcare IT solutions which support them to deliver high quality and safe patient care, transform how services are delivered, and improve patient outcomes and organisational efficiency.
Geoff leads Apira's team of experienced consultants to support and develop relationships with clients. His strengths lie in adding value to relationships, and the application of his analytical and business skills to support organisations to ‘Justify’, ‘Specify’ and create healthy competitions to ‘Buy’ solutions, and to drive their effective ‘Deployment’, ‘Adoption’ and ‘Realisation’, and managing supplier partners and stakeholders to deliver change.
He holds a degree in Business Studies from the Northumbria University and lives in Surrey. Outside of work Geoff spends time with family, and his other passions include Portsmouth FC and golf.
What you will bring to the Health & Social Care Council and the techUK Health & Social Care programme:
In addition to holding a deep understanding of healthcare IT policy, the market, and the benefit that information and technology brings to health and social care, Geoff has direct experience of running an SME and of working with numerous NHS organisations to develop digital and information strategies, and of supporting them to procure and deploy IT solutions and services.
This positions him well to provide useful input to the council on a diverse range of topics, including large scale procurements such as EPR, which will be a key part of the agenda over the next few years. In particular, he will help all suppliers improve how they work with NHS Trusts tasked with implementing EPR by 2024 under the NHS Long Term Plan.
He will also utilise his own knowledge and use his extensive network across NHS organisations, the supplier community and national bodies to capture and represent views from a wide range of stakeholders.
This will help to inform the council’s healthcare policy and enable the council to develop and deliver its critical programmes of work enabling health and social care organisations to gain the most from technology and information, essential to meeting today's pressing healthcare challenges.